Seeing RED.
The Packard Bell brand has undergone an incredible makeover. (Sic)
It has changed colour from purple to RED and the company believe that this would leave anybody breathless, which means thay you can now utter PB.
And there is more..........................
Acer Group Vice President Marketing & Brand – said “We were carefully analyzing the Packard Bell brand proposition resulting from the group multi-brand strategy.” – he continued – “We are now completing one of the most relevant evolutions in the history of the Packard Bell brand – and of the group itself. We are moving on. From sharp edges to more rounded ones.
At time of posting we have no technical information, but lots more about colour.....
PUREDESIRE - The brand r-evolution
We live in a colourful world. Colours have different meanings in various cultures and are also used to express feelings and enliven language.
Colours in the red area of the colour spectrum are known as warm colours. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of passion and enjoyment.
While purple connotes luxury and sophistication but also mystery, envy and introspection, red is associated with heat, energy and blood, and also emotions such as excitement, passion, love and more.
Purple does not energize the outside world, but relaxes and calms it. Red communicates ambition, power, vitality, enthusiasm and a desire to conquer. Red speaks to the outside world in a clear, distinctive and visually appealing language.
Red is a personality amplifier, a life enhancer. It draws attention, captures it and keeps it there. Red is colour at its best. Red is the perfect colour to infuse the Packard Bell brand ( sorry PB ) with the personality and strength of identity to position it as the leader in its particular segment.
But Packard Bell’s visual identity is not only changing colour from purple to red.
It’s expressing the entire concept of the renewed Packard Bell, evolving from sharp to round, towards products which will be more and more distinctive for their strong commitment to pure design, mobility, ease of use. So resellers, dealers and distributers need to watch out.
Moving from Packard Bell to “PB”: That’s so cool!! (Sic)
We will let you know about value propositions when we hear about it !!!!
