The Lenovo study was co-sponsored by AMD Research Reveals European Companies Want to be More Energy Efficient
The Lenovo study was co-sponsored by AMD and reveals European Companies want to be more energy efficient But Most IT Managers are Unaware of existence of “Green” Legislation A new study co-sponsored by Lenovo reveals that most European IT Managers have high levels of “Green Will”.
The overwhelming majority (82%) of European IT managers polled claimed that they would be happy to pay a price premium for an energy efficient product. This stems largely from a misconception that being green involves a considerable investment, coupled with a latent desire for energy efficient technologies. In effect, energy efficient PCs do not necessarily come at a price premium, as proves the Lenovo ThinkCentre A61e ultra small form factor - EPEAT Gold-rated desktop - with a choice of energy-efficient AMD Athlon™ dual core and AMD Sempron™ single core processors.
The Lenovo study was co-sponsored by AMD. Both companies are committed to providing customers the most secure, innovative and energy-efficient computing experience. Development of the Lenovo ThinkCentre A61e desktop has been an exciting milestone in the two companies’ relationship. Milko van Duijl, president Lenovo EMEA and senior vice president, Lenovo said that his company’s partnership with AMD continues to raise the bar for PC design and energy efficiency. “Being environmentally friendly is a critical success factor to doing business today, and it comes with palpable operational benefits, most notably, cost savings. We’re making it our mission to raise awareness of this and give customers the opportunity to put their increasing environmental awareness into practice.”
For AMD’s Senior Strategist Larry Vertal from a business point of view, Lenovo and AMD recognised early that energy efficiency would be a key issue for companies. “We understood that if we didn’t develop products with lower power demands our business, and our customers, would be affected in the long run”.
The majority of IT managers polled (60%) across Europe reported that they are currently using PCs that were not energy efficient or EPEAT rated, since EPEAT registration was first available in June 2006. Many legacy PCs bought three years ago or more are now coming to the end of their refresh cycle. In France, 66% of IT managers currently use non EPEAT rated or energy efficient PCs, a similar number (65%) in the UK, and exactly half (50%) admit to the same in Germany.
Asked to choose between functionality, price, energy efficiency, design or brand name, functionality was the most important factor influencing European buying decisions.
• In the UK, respondents were not brand-loyal and didn’t care for design, with 53% opting for functionality. However, 31% would sooner make a purchasing decision based on a better price point
• In France, IT managers were slightly more brand-loyal and held design in slightly higher regard, but 34% agreed that functionality was the most important factor influencing their purchasing decisions. Price came in a close second with 32% citing this as the main reason behind investing in a PC.
• In Germany, 54% of IT managers selected functionality as the number one reason behind a purchasing decision. Again, unsurprisingly, price came in a close second, at 24%. Over 600 CIOs and IT managers were polled during the research, undertaken in January 2008 by Red Shift on behalf of the two companies, in mid-market companies (500-2,500 employees) in the UK, France and Germany.
