European Reseller

Helping bring new products to market

Monday, Jan 18th

Last updateThu, 21 May 2020 9am

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The Sales Journey

Coins ONFone

The Sales Journey End user or the Channel 

The first stage of any sales journey is recognising and capitalising on your market

No matter what type of business  you are involved with, deciding early whether to take a direct route or a channel route is an early decision.

Utilising agents, dealers, distributors or resellers or to sell to end user customers, the ultimate goal is to sell your product or service.

Firstly you need determine your route to market:

• What are your target countries and markets

• What is your sweet spot

• What is your routes to market, whether to use Distributors, Resellers,Dealers,hosting or Representatives

• Do you need to set up your own Subsidiary in separate counties or a Franchise or Joint Venture

• Utilising Public Relations and International marketing

• Do you need to recruit Channel Partners , Distributors, Value Added Distributors, Resellers, Value Added Resellers and System integrators

We all know the 80-20 rule, it might be your channel or indeed your in house sales team.