Samsung Exiting European Laptop Market
Samsung this week threw in the towel and said it will exit the European laptop market, the latest sign that second-tier PC manufacturers are struggling. Samsung said the decision applied to its Ativ and Chromebook notebooks.
Whilst this week Toshiba has renewed its channel commitment, Toshiba have announced a new push for business to business through the channel.
The first step is to amalgamate the channel into a single European market thus simplifying the operation.
Whilst a Samsung representative said in a statement. "In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region -- and is not necessarily reflective of conditions in other markets."
Samsung's move comes on the heels of Toshiba announcing last week it was reducing its PC workforce by 900 employees and it would de-emphasize its consumer PC business in some markets and refocus on business systems and solutions.
Sony threw in the PC towel in February after 17 years and said it would shutter its Vaio brand by the end of 2014.
So all resellers and dealers need to watch this space
