European Reseller

Helping bring new products to market

Tuesday, Oct 20th

Last updateThu, 21 May 2020 9am

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Hand Held

Recruitment of distributors, VAD's, resellers VAR's

Recruitment of distributors, VAD's, resellers VAR's specifically for your products

either country by country or across Europe Middle East & Africa

If you are looking for resellers in EMEA, we can do this for you. European Reseller is an organisation to find resellers and distributors in EMEA, either on a personal level or through our magazine, newsletter & website.

European Reseller offers you a service to actively find Distributors and Resellers in Europe.

We can provide you with:

  • Advice about target countries and markets
  • Advice about routes to market
  • Advice about whether to use Distributors, Resellers, Dealers or Representatives
  • Advice about setting up your own Subsidiary or a Franchise or Joint Venture
  • Advice about utilising Public Relations and International marketing
  • Resources to recruit Distributors, Value Added Distributors, Resellers and Value Added Resellers
  • Help to close contracts between your and your new European partners

We offer a 6 or 12 month programme where we can:

  • Review with you your needs and requirements
  • Raise the profile of you company with targeted marketing
  • Present you a short list of potential partners
  • Contact potential partners on your behalf
  • Present draft contracts
  • Visit potential partners with you
  • Help you to close contracts
  • Hand over the relationship to you


In addition we offer a programme to manage your continuing relationship with these companies.

This includes:

  • On going management of reseller partners, acting as your channel manager
  • Setting targets for Sales & Marketing
  • Planning and agreeing Sales & Marketing activity
  • Making Sales visits to your Resellers and their customers
  • Closing deals for stocking orders each month and quarter
  • Reporting and Forecasting


Our Experience

We have worked with both Blue chip companies and smaller organisations over the last 5 years :- AMD, AVG, Samsung, Motorola, Kodak, Dymo, Schneider Electric , Imation, TDK, Handheld, Nordic ID, BitDefender, Hughes Networks, Yes Telecom, V-Box, Diskeeper, Spirent, Jacarta, Trustive, Star-Micronics, Pocket Navigator, Travel SIM, Hosiden Besson, Neo Scale, Skip Roaming

Our resources and methods

We have booths at between 15 & 20 exhibitions each year. ( A list of exhibitions is on the 3rd page )

The reason for our attendance at these European shows is to recruit distributors, VAD’s, resellers, VAR’s and system integrators, who we keep informed using our digital magazine, e-newsletters & website as a free service.

We distribute up to 1,000 copies of European reseller Printed magazine at each show.

The content of the magazine, E-Newsletters & website covers business models and business opportunities, presenting new products and services available in the EMEA region, giving vendors, distributors and resellers an obvious and easy opening to develop new revenue streams with their existing client-base, discussing ROI and highlighting the reseller opportunities. The editorial covers all aspects in the Financial, Manufacturing, Telecoms, Business management, Logistics, Pharmaceuticals, Oil & Gas, Retail and Office markets. Areas covered are Cloud, Web Services, Infrastructure, Voice & Data, Hardware, Software, Storage, Security, Networks and Imaging solutions.

European Reseller Services.

Partner recruitment and development program         Recruitment of distributors, VAD's, reseller, VAR's specifically for your products either on an EMEA basis or country by country basis. Prices dependant on requirements.

Website          53,620 visitors in December  and an average of 48,000 over 2013,                         

        75,138 pages & 606,000 hits in a month

Monthly E -Newsletter       15,528 Subscribed newsletters in May 

Digital Magazine    12 editions 15,600 copies to our latest subscribers

Printed Magazine spring, summer, autumn, winter 20,000 copies distributed from our stand at exhibitions

Out bound B2B Call centre   We are able to recruit further distributors & reseller as well as contacting our own subscribers/partners in Western & Eastern Europe using our network of locally based call centres.


Andy Brockhurst                            Channel Development                  Website, Newsletter, Magazine          Tel: +44 203 771 2617               Mobil : +44 7799 620 285

Paolo Di Leo                         Channel Development          Website, Newsletter, Magazine      Tel: +44 203 771 2617            Mobil : +44 7968 606 377



This offers a great opportunity for Vendors-OEM’s to reach European entrepreneurs and businesses, across Europe and the Middle East, both through the web and at the many exhibitions where we distribute the magazine, 17-20,000 copies of the magazine are distributed at Europe’s Exhibitions, in the Netherlands, Italy, France, Turkey, Switzerland, UK, Austria, Germany, Hungary, Sweden, Spain, Poland, Czech Rep and Russia through-out the year.

This gives a circulation of between 356,000 and 380,000 in the year, 940,000 reseller readers


Contact Details:

This is a list of exhibitions where we have recruited resellers & distributors since March 2000 :-

Biometrics, Q E II Conference, London (UK)

BITS, Moscow, (Russia)

Canalys channel Forum, Barcelona, (Spain)

CeBit, Hanover (Germany)    

Channel Expo Birmingham (UK)

Comdex Scandinavia, Gothenburg (Sweden)

Comms Channel Expo, Birmingham (UK)

COMMS Expo, Barbican Centre, London (UK)

Computer Trade Show /Technology Retailer Show NEC, Birmingham (UK)

Comtek (IT WEEK), Moscow (Russia)

Convergence summit South, Epsom (UK)

Convergence summit North, Manchester (UK)

CRM-Europe, London (UK)

CRN Partner Connect, Ricoh Arena, Coventry, (UK)

Data Centre World, Excel, London. (UK)

data Centre Dynamics, Excel, London, (UK) 

Digital Signage show, London (UK)

Discuss & Discover (Systems), Munich (Germany)

Distree XXL, Barcelona (Spain)

DMS - Document Management, Stuttgart (Germany)

ECOC-IOOC Exhibition, Stockholm (Sweden)

Euro ID, Cologne, (Germany)

Expo Comm Italia, Rome (Italy)

Exponet, Cologne (Germany)

Exponet, Vienna, (Austria)

Focus Reseller, Stuttgart (Germany)

Gartner Retail vision, Monaco (Monaco)

Gitex in Dubai (UAE)

Green Data Centre Conf, Bloomsbury, London (UK)

IBC International Broadcasting Conf, Amsterdam (The Netherlands )

IFSEC NEC, Birmingham (UK)

Infosecurity Europe, London (UK)

Intelligent Energy, Amsterdam (The Netherlands )

Internet World, Earls Court, London (UK)

Intertelecom, Lodz (Poland)

INVEX ICT, Brno, (Czech Rep)

IP Convergence Paris (France)

IP Expo, London. (UK)

IPTV World Forum Olympia in London (UK)

IT Business, Stuttgart (Germany)

IT Channel Vision, Monaco (Monaco)

ITnT Vienna (Austria)

ITU International Telecomunications Union, Geneva, (Switzerland)

KioskCom Europe, London (UK)

Mobile Cloud Computing World Forum, London (UK)

Navigation & Location Europe, Amsterdam (The Netherlands)

Networld Interop, Paris (France)

Paperworld, Frankfurt, (Germany)

Post Expo, Geneva, Switzerland

Retail Solutions, Excel London (UK)

Security and Safety Technologies XVII International Forum SST, Moscow (Russia)

Successful Selling, Ricoh Arena , Coventry (UK)

Service Desk & IT Support London (UK)

SIMO, Madrid, (Spain)

SMAU Milan (Italy)

Storage & Documation Expo London (UK)

Systems Munich (Germany)

The Canalys Channels Forum, Barcelona (Spain)

The European IT Forum, Paris (France)

The Wireless & mobile event London (UK)

TINE - The ICT & Networking Event, Amsterdam, (The Netherlands)

Transec World PTA Amsterdam (The Netherlands)

Unified Comms, London (UK)

Virtualisation & IP & Cloud Expo, Earls Court (London)

VOIP event Olympia, London (UK)

VON, Cloud, Amsterdam (The Netherlands)